Your Content Routing Tool Step 1 of 5
Step 1 of 5 — Getting Started
Let's build your filter.
This tool takes about 10 minutes. At the end you will have a personalized content routing document you can print or screenshot and keep forever. Start with the basics.
Examples: warm and direct, grounded and irreverent, strategic and kind. There are no wrong answers.
Select all that apply.
Seen and understood
Clearer than before
Permission to do it their way
Less alone
Inspired to act
Like they finally have words for it
Challenged in a good way
Step 2 of 5 — Your Offers
What do you offer?
List your current offers. Include the name, who it is for, and how people reach it (a link, a booking page, DM you, etc.). You can add up to six. These will become the bridge CTAs in your document.
Offer name Who it is for URL
Step 3 of 5 — Your Writing Patterns
How do you naturally write?
Drag each card into the zone that fits how your writing most often shows up. If something feels like it belongs in more than one zone, put it where it lands most naturally. Tap cards on mobile to select, then tap a zone to place.
What kinds of pieces do you write most?
Drag cards from the pool into the zones below.
Personal stories
Teaching pieces
Reframes
Opinion posts
Client stories
How-tos and tools
Reflective essays
Values statements
Book or project drafts
★
Core — I write this most
◆
Regular — I write this often
○
Rarely — not my natural mode
What is your natural temperature?
Select all that apply.
Warm and grounded
Sharp and clear
Playful and irreverent
Deeply personal and vulnerable
Scholarly and research-forward
Spiritual and devotional
Fierce and activist
Dry and wry
Both, depends on the piece
Still figuring it out
Step 4 of 5 — Your Audience and Channels
Who are you writing for and where do they find you?
This shapes the publishing priority order in your document.
Who are you most often writing for?
Select all that apply.
People who already know me
People who don't know me yet
People I'm already working with
Myself at an earlier stage
Peers with similar clientele, different offers
Referral partners and collaborators
A general audience
Which channels do you actually use?
Drag to rank them in order of priority. Put your most important channel at the top.
Step 5 of 5 — Almost There
One last thing.
These questions shape the red flags section of your document — the patterns worth watching for in your own writing.
What is the hardest part of publishing for you?
Knowing where it goes
Writing a CTA without feeling pushy
Deciding what is too personal
Staying consistent
Knowing when it is finished
The gap between what I mean and what lands
What tends to happen when you sit on a piece too long?
I over-edit until it loses my voice
I talk myself out of sharing it
It becomes outdated
I lose the emotional thread
I forget why it mattered
This becomes the anchor of your voice section in your document.

Your routing document is ready. Print it, save as PDF, or screenshot it.